top of page

Meet Sidonie Aubert

I am the founder of EQ Coaching, a team dynamics passionate and an HR management expert. I hold master’s degrees in ‘People & Organization Management’ and ‘Comparative Labour Law’. I am certified in learning agilities, Emotional Intelligence (EQ) and coaching with Six Seconds organization*. I speak French, English, Italian and Spanish fluently.  


I benefit from 20 years of experience holding HR leadership roles in Europe and Middle East in big multinational companies (PSA Peugeot Citroen, Suez, Richemont). In three very different sectors, I led regional HR teams to engage and develop talents. Based in Dubai since 2008, I very much enjoy the great diversity & dynamism of the extended Middle Eastern region.


Capitalizing on my HR Director and own leadership experience, I founded 'EQ coaching' in 2020 to support leaders and teams in the shift to an effective people-focus, leveraging Emotional Intelligence and neuro-science tools to create empowerment for positive change and growth


Beyond my coaching & facilitation activities, I am also involved in a mentoring program for women empowerment.  Outside work, when I am not with my family, I take musical and acting classes and teach Hatha Yoga to support individuals reconnect with their body & mind to ultimately find inner peace. 

* Certifications from 'Six Seconds' organization:

Brain profiling (BPC), EQ Practitioner (EQPC), EQ Assessor Certification (EQAC),

Certification Coaching Fondations (CCF), Coaching Certification Insights (CCI).

EQ Coaching 2-02-01_edited.jpg

My story

I am a collective intelligence believer and a team dynamics enthusiast. I discovered my flow* at a very young age through a burning passion and a natural ability to animate and engage groups of people. Both in my personal and professional life, positively influencing a team dynamic & federating the energies toward a common goal is my biggest source of satisfaction. 


In 2020, after 20 years working for multinational companies, my HR journey took a new turn thanks to an Emotional Intelligence (EQ) training. I connected the dots and decided to reunite my passion for team engagement with my people purpose and business partner background: Activate Emotional Intelligence through coaching & facilitation for positive change and team growth. As we say in French ‘Tout vient a qui sait attendre’ (‘Good things come to those who wait’). 

* Flow (in positive psychology): Optimal state of mind where you feel at your best and perform your best. Have you ever been so immersed and so focused that you lost sense of time and felt one with the activity? Then you probably experienced flow!







My approach

My approach is guided by a clear ‘people-purpose' and a strong will to add value. Creating ‘EQ coaching’, I found a genuine and effective way to promote effective leadership, collaboration and team growth. Collaboration isn’t only a skill I develop with teams but also a value I aim to cultivate with my clients and business partners thanks to trust & openness

I rely on my HR Director’s background to understand the business context & objectives, the company culture as well as the complexity of the organization and the stakeholder’s management involved. I also take advantage of my own leadership and team management experience to capture the leadership style & the pain points involved for each stakeholder. But I don’t practice Emotional Intelligence activation for the sake of it; The objective is to guide leaders and teams to put it into action to succeed intentionally in the objective they pursue. My approach is therefore practical and result oriented.

My positioning adapts to the organization’s needs and can go from facilitation to coaching, as well as mentoring and leadership advisory. In all cases, the aim is to be an agile partner to enable you and your team to consciously make choices on how to progress to be more purposeful and successful.

I started my career in the automotive industry which helped me to build a straightforward but respectful approach of giving honest feedback. Feedback is not easy at all; to give or to receive. But you always risk more, if you shy away from it. Developing a constructive feedback culture and handling difficult conversations is a key leadership topic I am always keen to support my clients with. 

Leaders very often tell me my workshops are fun and my style very enthusiastic. I am convinced we can address serious topics without taking ourselves too seriously. While facilitating workshops, I create the conditions for leaders to loosen up to ensure there is a space for play, exploration and change.

My EQ expertise is supported by scientific tools provided by ‘SixSeconds’, the only global non-profit organization focused on promoting emotional intelligence (EQ) worldwide. Founded in 1997 in the USA, the organization delivers certifications & provides tools created thanks to the latest neuroscience research & relies on the biggest international EQ network to put EQ into practice. 

bottom of page